Profiles (sameAs)
Address
Contact points
Identifiers
Site name (WebSite)
Adds a WebSite node for the homepage so Google can show your preferred site name.
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Homepage markup for your logo, profiles and site name
This organization schema generator writes Organization JSON-LD for a company or nonprofit homepage. Fill in the name, logo, profiles and contacts, optionally add WebSite markup for your site name, and copy the validated block.
Last updated:
How it works
Pick the type
Organization or a more specific subtype such as Corporation, NGO, OnlineStore or NewsMediaOrganization.
Describe the organization
Name, legal name, website, logo, description, profiles, address, contact points and identifiers such as VAT ID, DUNS or LEI.
Add the site name
Tick WebSite markup to output a @graph where WebSite links to the organization with @id – the setup Google uses for site names.
Features
Logo for search results
The logo URL is written as Google expects; the hint reminds you of the 112×112 px minimum and a background that works on white.
sameAs profiles
One URL per line: Wikipedia, Wikidata, LinkedIn, GitHub, social networks. These profiles help search engines connect your entity across the web.
Several contact points
Customer service, technical support, sales or billing, each with phone, email, countries served and languages.
Identifiers
VAT ID, tax ID, DUNS, LEI and the number of employees, all properties Google lists as recommended for organizations.
Organization and WebSite linked
With the site name option, both nodes get stable @id values (#organization, #website) and WebSite.publisher points to the organization.
Limits & privacy
Imported JSON-LD or HTML can be up to 1 MB. Areas served and languages are comma-separated lists; profile URLs go one per line.
The generator does not check that the logo image exists or has the right size – it has no network access to your site. Google decides which logo and site name to show; markup is a strong hint, not a guarantee.
Validation uses the schema.org vocabulary (© schema.org sponsors, CC BY-SA 3.0, see licenses). Everything stays in your browser – see the privacy page.
FAQ
Where should Organization markup go?
On the homepage, or on one page that describes the organization such as About. It does not need to be repeated on every page.
Which properties does Google require?
None are required. Google recommends name, url, logo, sameAs, description, address, contact details and identifiers – add whatever applies.
Should a shop use Organization or LocalBusiness?
A business with a physical location customers visit should use LocalBusiness. An online-only shop can use the OnlineStore subtype of Organization.
What does the WebSite markup do?
It tells Google the preferred site name shown above your results; alternateName gives a fallback. Google no longer offers a sitelinks search box, so SearchAction is not added.
Can I add review stars to my organization?
No. Reviews that an organization publishes about itself are not eligible for star ratings in Google, so this generator has no rating fields.